The key point of this article is not to be on LinkedIn - it's to be active. Just signing up for social media sites like LInkedIn, and building a mediocre profile (99% of all profiles), then hoping since you built it - they will come - represents wishful thinking.
To gain any benefit from social media, especially LinkedIn, you've got to be an active force. Being passive is worthless - you might as well not even be on-line.
The problem is Do you know what to do to be active? Do you have a plan? Do you have goals or objectives of what you want from your time investment on-line? If not, doesn't it feel like you're stumbling around in the dark?
When will you make the committment to get serious about understanding how to use social media like LInkedIn to help accomplish your goals and objectives? When is it time for a check-up from the neck up as the great Zig Ziglar used to say.
Are you leveraging all the tools you can to be more effective right now - or are you stuck in a 1970s timewarp of doing it like you've always done it - tracking people in excel or with hand-written notes, index cards, little information about your prospects, and almost no interaction on a frequent basis.
This might have worked 10 years ago, but the landscape has changed. Don't you worry about being left behind - missing the train or going the way of the dinosaurs?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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