LinkedIn’s Cinderella Story..... Topic: Social Business
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Barry Deutsch
onto Leveraging LinkedIn for Success June 19, 2013 9:15 PM
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Anne Egros's comment,
June 17, 2013 9:48 AM
David, you are right in the virtual world and in curating in particular you can see clearly the people who support you by quoting or sharing your sources rather than just go to the article and take credit for discovering it :-) Thanks David for being supportive !
Anne Egros's curator insight,
June 17, 2013 9:55 AM
I think I am a generous person but I am fed up with people sending me canned linkedin messages. I need to know why people want to connect with me and take the effort to articulate it in a personalized message. |
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Michael does a good job in this blog article summarizing the dilemma of sales teams using LinkedIn.
Basically, the LinkedIn Account belongs to the employee. All their contacts, communication, and networking is private to them. If they leave the company, so goes all those contacts and their related contact of messaging, sharing, and engagement.
However, you as CEO or Sales Executive gain great benefit when your sales reps use LinkedIn. Study after study keeps coming out to show that those reps who use social (primarily LinkedIn) have a better success track record on prospecting, engaement, lead generation, lead nurturing, and closing sales.
Are you willing to allow your sales reps to keep doing whatever they want with LinkedIn, letting some passionate reps embrace the platform and others ignore it?
Michael made the comment in his blog post:
"But you can’t build scalable, repeatable success on a handful of employees. Management requires repeatability. Repeatability requires scalability. Leaving LinkedIn participation up the individual is, almost by definition, not scalable."
Is it time to begin aggressively training, educating, mentoring, advising, coaching to get a higher adoption rate of your sales reps using LinkedIn? Can you deal with the dilemma of not having control of their accounts if they move into your top quartile of performance?
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about