Four unexpected ways to use LinkedIn to stand out and bolster your personal brand.
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Barry Deutsch
onto Leveraging LinkedIn for Success August 12, 2013 7:34 PM
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Anne Egros's comment,
June 17, 2013 9:48 AM
David, you are right in the virtual world and in curating in particular you can see clearly the people who support you by quoting or sharing your sources rather than just go to the article and take credit for discovering it :-) Thanks David for being supportive !
Anne Egros's curator insight,
June 17, 2013 9:55 AM
I think I am a generous person but I am fed up with people sending me canned linkedin messages. I need to know why people want to connect with me and take the effort to articulate it in a personalized message. |
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Excellent article by William Arruda reinforcing my comments in my last post about STOPPING yourself from being BORING.
To stand out on-line, whether it be your website, LinkedIn profile, or any other form of social media communication, you must be bold, outrageous, compelling, interesting, controversial, and opinionated.
Publishing or making comments on-line that are vanilla, safe, secure, similar to what everyone else says, and unwilling to take a strong stand means you literally fade into the woodwork - NO ONE listens or pays attention to you.
As a Chair, you have an unbelievable number of opportunities to challenge, take a strong stand, be a little outrageous, and push CEOs into uncomfortable zones. If you're unwilling to do the things it takes to stand out on-line, my recommendation is DON'T waste your time trying to use LinkedIn and Social Media. You'll just get frustrated that it's not generating the level of results you need for the time invested.
What's the worst thing that might happen? One potential CEO out of hundreds might email you back and tell you they thought your comments were inappropriate, obnoxious, or lacking in tact. So what? You're not trying to please every CEO with politeness and win friends.
You're trying to capture the attention of those CEOs who desperately need your help. Ignore the Haters and focus on those want to be pushed, challenged, and given a little "utz" into action.
Call me if you want to review the content you're publishing to your network and whether it could be classified as "compelling." 15 minutes and we'll determine whether you're in boring "category" OR the "interesting" category.
Are you prepared to throw everything you've learned about communicating on-line and begin to take a counterintuitive approach?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs