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Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
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Scooped by The Digital Rocking Chair |
Scoop.it!
The Digital Rocking Chair's insight:
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
![An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/141mVxYsfMt12fdqCxLvHTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
added value ! ?....
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.
Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."
They have been making shows that tend to be relateable. It must get them more viewers to make more interesting, real shows