Transmedia: Storytelling for the Digital Age

Rick Marshall:  "It’s only been two years since Activision’s all-ages Skylanders franchise debuted its first installment, Skylanders: Spyro’s Adventure, but in that time the innovative series that combines collectible figures with an action role-playing game has carved out an impressive niche for itself to the tune of billions of dollars in sales and widespread praise from critics and kids alike."

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

Bridget Ellis-Pegler:  "It soon became clear that this story world wasn’t going to fit into a film, but needed a whole TV series, in fact, several seasons of TV series. And books. And a website. And a computer game – in other words, I’d created a huge transmedia beast!"

Why Skylanders keeps going from strength to strength ...