Business 2 Community Using LinkedIn for Prospecting and Lead Generation Business 2 Community So to kick off a new series on how to effectively grow your business with LinkedIn, we'll examine how to use LinkedIn to make prospecting and lead...
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Anne Egros's comment,
June 17, 2013 9:48 AM
David, you are right in the virtual world and in curating in particular you can see clearly the people who support you by quoting or sharing your sources rather than just go to the article and take credit for discovering it :-) Thanks David for being supportive !
Anne Egros's curator insight,
June 17, 2013 9:55 AM
I think I am a generous person but I am fed up with people sending me canned linkedin messages. I need to know why people want to connect with me and take the effort to articulate it in a personalized message. |
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The prevailing attitude among most sales professionals is that LinkedIn is a job hunting tool. As the author of this article indicates, that is one of the core capabilities of LinkedIn.
However, a bigger and potentially greater value of LinkedIn is for lead generation and lead nurturing. There is no better tool available to "target" your prospects, engage in swarming your connections to get an introduction, finding people/companies interested in your services, and engaging through content marketing and education with that network.
Have you moved beyond thinking of LinkedIn as nothing more than a job search tool?
Barry Deutsch
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