Leveraging LinkedIn for Success

Some quick ideas expressed in the form of an Infographic - almost like a checklist to make sure you're doing the core tactics important to networking effectively on LinkedIn.

One of the things I liked most about this article was the 4-5 recommendations on how to improve your company page. I find that most people doing research on others do a Google Search, look at your LInkedIn profile, then look at your LinkedIn page. So many opportunities to market, highlight your business, and focus attention exactly where you want it for lead generation.

Some good ideas here reinforcing some of the tactics I've been sharing over the last few years. One of the most important is to engage with your connections on LinkedIn through their posts and sharing.

One of the most underutilized tactics on LinkedIn for networking is groups. Are you a member of groups in your function, industry, and geography. Have you considered starting your own group - which has been one of the most powerful networking tactics I've ever stumbled upon.

A few good tips for considering using LInkedIn as a tool for sales prospecting and relationship development. A little superficial and lacking in specific tactics, the key points are still important - especially the idea of identifying the buyer persona - who can purchase your services or lead you to that referral, and engaging in communicating with your network. As you've probably heard me say before, it's useless to just collect connections and friends.